But is he getting enough sleep? With Hood Billionaire out Monday (November 24), Rozay drops off his second album in eight months -- in a year when many of rap's biggest names haven't dropped a single project -- and it's hard to imagine he's gotten much shuteye of late.
So, how was the Miami native able to put out such a consistent stream of music? One thing that certainly must have helped: Sticking with what he knows. With Hood Billionaire, Ricky again weaves tales of a street boss that are simultaneously luxurious and gritty.
This storytelling style is peppered throughout the album, with thunderous production -- and, often, phone calls from incarcerated drug dealer Kenneth “Boobie” Williams -- providing the setting for the MMG honcho's painting of the hood.
Tracks like "Hood Billionaire," "Neighborhood Drug Dealer," "Elvis Presley Blvd.," "Burn" and "Movin' Bass" all recall this oft-employed formula, with varying degrees of the energy and catchiness he captured on a track like "B.M.F.," often considered his opus in this lane.
Ross is the most consistently exciting and engaging, though, when he takes more melodic, soulful production and sprinkles his uniquely crafted persona on top.
In some ways, these joints feel like a contrast -- Ross' rough, gruff aura and his voice is what we've grown accustomed to associating with the quaking trap anthems for which he's become beloved. Yet, he's proven throughout his career -- on tracks ranging from "Luxury Tax" and "Usual Suspects" to "Tears of Joy" and "All the Money in the World," that spatter across almost a decade -- that he's completely at home over more ornate sonics.
And here, once again, that sort of framework allows for the more stirring moments. "Trap Luv," alongside Yo Gotti, offers precisely what the title suggests, and does so in a way that's vivid and captivating.
Then there's the album's closer, the Big K.R.I.T.-assisted and produced "Brimstone," where the 38-year-old Rozay gives a welcomed if rare reflection on family life as an adolescent: "I remember hard times always found a way to smile/ It was quiet, Christmas time, no pretty lights around the house/ They told me I was loud, didn't fit into they crowd/ Mama need a spouse, Daddy always in and out," he raps. It's a flicker of vulnerability from a larger-than-life man that gives them only in pockets.
Every Hood Billionaire had to start somewhere, and when Ross is able to capture what got him here, while reflecting on what tht means to him now, we're all richer for it.