Jhene Aiko Says Childish Gambino Brought 'Something Different' To 'The Pressure' Video

The single is off of her upcoming album 'Souled Out'.

With musical collaborations like “Bed Peace” and “Pink Toes” already proving the chemistry between Jhene Aiko and Childish Gambino, the two took their working relationship to a new level this week, with the released of Aiko's "The Pressure" video, directed by the multi-talented MC.

"I'm really interested in directing myself, so I like when I meet other people that bring something new to the table that it's like, 'Oh, I didn't even think of that, but I like it,'" she said of her decision to have the 30-year-old at the helm. "So when it came down to doing 'The Pressure,' I knew that I wanted it to be something different, and I wanted to bring in an outside view."

The video takes a stripped down visual approach to depict the rising singer as she grapples with pressures on the home-front -- like motherhood -- as well as those that come with being in the public eye.

"I knew that I wanted it to be simplistic, and I knew that I wanted it to be different; that's all I knew," she said. "For the most part, I gave him creative control."

With the reigns, not only did Gambino create a video Aiko loved, but the rapper -- who first gained notoriety as an actor, writer, and comedian performing under his real name, Donald Glover -- fostered an environment that brought the best out of Jhene.

"Most directors, they'll just tell you what to do," she said. "He set it up in my mind to where I could really act on those feelings for the video."

Her Def Jam debut, Souled Out, hits stores on Tuesday, September 9.

Latest News