Jaden Smith Stars In Louis Vuitton's New Womenswear Campaign
2015 was a big year for diversity in fashion—the industry made strides in reflecting the real world both on runways and in campaigns. Between runway shows featuring models of different sizes, lingerie campaigns starring women with body hair and scars, and a backlash to severe photoshopping, things in the fashion industry have gotten more real.
Thankfully, the progress shows no signs of slowing down in 2016—Louis Vuitton's brand new spring campaign stars Jaden Smith in a skirt.
Nicolas Ghesquière, Louis Vuitton's Artistic Director, announced the exciting news on Instagram with a photo of Jaden in a fringed shirt and leather jacket.
He followed up with another image from the campaign, which reveals Jaden's also wearing a pleated skirt. The casting makes total sense—Jaden has frequently challenged the idea of dressing for gender norms. Between wearing dresses and suggesting that we stop describing clothing with gender pronouns, Jaden has established himself as someone who constantly strives to break down gender barriers that have long been perpetuated by fashion.
Ghesquière echoed that sentiment, telling WWD that Smith represents a generation "that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender. Wearing a skirt comes as naturally to him as it would to a woman who, long ago, granted herself permission to wear a man's trench or a tuxedo."
Here's hoping 2016 is full of campaigns that challenge norms—it's already off to a strong start.