Nike's First Women's Basketball Collection Was Actually Designed By Women
Rejoice—the tides of activewear design are slowly starting to turn and shifting focus to female athletes. This week, Nike unveiled its new basketball performance apparel collection, which was designed for women by women. Yes, that's right—somehow, until this week, Nike has never released a basketball collection for female athletes.
In a statement, Chris Burke, Nike's Basketball Global Basketball Apparel Director, said, "We did a lot of focus groups with both high school and professional basketball players from across the country to make sure we were creating the right styles and incorporating the wants and needs for the female athlete."
Those athletes include players from the University of Connecticut basketball team and members of the WNBA like Skylar Diggins, Chiney Ogwumike and Sue Bird.
"This is giving us what we want and need. I have been waiting for this forever," said Skylar.
The collection includes only four pieces—a hoodie, shorts, a tank, and pants. Hopefully, now that a collection like this exists, new pieces will be added—these athletes have waited long enough, they deserve all of the products available to men.