Kim Kardashian Urges Family To ‘Give It Up’ When It Comes To Brother Rob

Yikes, nothing like tough love.

It seems like Kim Kardashian is a believer in tough love.

In a clip for the upcoming episode of "Keeping Up With The Kardashians," Kim, Khloe and their mom Kris Jenner are trying to figure out how to help their brother Rob. It's no secret that the sock designer has been struggling with his weight and depression, but the three are confused as to why he won't seek out help.

"I don't know how it works -- I'm not a therapist, I'm not a doctor. We've got all the resources in the world," Kris said. "And yet he doesn't access..."

So what's Kim's solution? She thinks its time "everyone back off."

"Everyone licks Rob's ass and does whatever he says, and at some point you just have to give it up; we all make his life so easy," she said. "OK, we will drive you around with a chauffeur so no one has to look at you, we had a chef on standby, a trainer, we will send people out to buy you socks and underwear. Like this is pathetic. We are not going to cater to him anymore. It has to be all of us."

Kris suggests that he maybe "he can't help himself," but Kim disagrees, saying that he asks for help when he needs it.

Could this conversation be the reason Rob Instagrammed this picture from "Gone Girl" captioning it "This is my sister Kim, the bitch from 'Gone Girl'..."?