50 Cent Can Now Throw Out His S. Carters

Rapper gets his own line of Reebok kicks, dubbed the G-Unit Collection.

Jay-Z and 50 Cent might want to consider renaming their summer tour Roc the Shoes.

Nearly two months after the S. Carter Collection became the fastest-selling sneaker in Reebok's history, the shoe company announced a partnership with Jigga's Roc the Mic tourmate Tuesday.

50 Cent's footwear, the G-Unit Collection, will premiere in the fall in select cities, followed by a major launch in early 2004. An exclusive CD will likely be included with early purchases, similar to Jay-Z's shoe, according to Reebok.

50 wore his G-Unit kicks during his MTV Movie Awards performance Saturday (see [article id="1472216"]"MTV Movie Awards: Gollum, Yoda Steal Show; Sloppy Jackasses Rock Red Carpet"[/article]).

Roc the Mic will be co-sponsored by Foot Locker and Reebok, who will be coordinating meet-and-greets with the rappers on the tour. The trek kicks off June 25 in Hartford, Connecticut (see [article id="1471645"]"50 Cent And Jay-Z Announce Roc The Mic Tour Dates"[/article]).

Fabolous, who has also shilled for Reebok and Foot Locker, and Missy Elliott, who starred in a Reebok commercial, will make special appearances for the companies on the tour as well.

Jay-Z and 50 Cent are the only non-athletes to have signature athletic footwear collections, according to Reebok.

For a full-length feature on 50 Cent, check out [article id="1471811"]"50 Cent: Still Hungry After 4 Million Records."[/article]

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