Woodstock Ticket Sales Don't Match Attendance Projections
The number of tickets sold for Woodstock '99 fell well below the attendance
claimed by promoters during the festival, according to figures to be
released Monday by concert-industry trade magazine Pollstar.
A total of 186,983 tickets were sold for the three-day event, Pollstar
editor Gary Bongiovanni said Friday (Aug. 27), citing numbers he said
the magazine obtained from promoters. That translates into a gross take
of $28,864,748, he said.
Woodstock co-promoter John Scher confirmed those figures through a
spokesperson.
On the morning of July 23, the festival's first day, Scher said 150,000
people had arrived at the concert site in Rome, N.Y., and 70,000 more
were expected. On the closing day, July 25, Scher said attendance had
peaked at 200,000.
Despite the difference between sales and expectations, Bongiovanni called
the figures impressive.
"Nothing else will come close to that this year," he said.
The basic ticket price for Woodstock '99 was $150, which admitted a
ticket-holder onto the grounds for three days. The gross take reflects
a price range from $66 — for a block of 300 tickets made available
to the Griffiss Local Development Corporation, which oversaw the concert
site — to $180 for a three-day pass purchased at the gate, Bongiovanni
said.
The concert, at Griffiss Technology and Business Park — a former
Air Force base — cost $38 million to produce, Scher said during the
event. Besides ticket sales, promoters stood to make money from a
pay-per-view broadcast of the event and from concessions.
Performers included hip-hoppers Wyclef Jean and DMX, singer/songwriters
Alanis Morissette and Sheryl Crow, and rap-rockers Limp Bizkit, who played
their hit "Nookie" (RealAudio
excerpt).
The festival ended in a riot, during which several trailers were burned,
vendors were looted and equipment was vandalized.
The Griffiss Local Development Corporation, the city of Rome, and Oneida
County received $1 million to host Woodstock '99. But if ticket sales
had topped 200,000, the GLDC would have received an extra $250,000, plus
$5 for each ticket over the 200,000 mark, according to a contract signed
by promoters and the GLDC.
GLDC executive director Steve DiMeo said Friday he was still awaiting
official sales tallies from Ticketmaster. He said he expects to have an
auditor examine Ticketmaster's figures. He also ordered aerial photographs
taken during the concert, and they are being analyzed, he said.
DiMeo, who had not seen Pollstar's figures, said, "I'll have to
see how that meshes with what Ticketmaster sends us and take it from there."