In the wake of the Aurora, Colo., shooting during a midnight screening of "The Dark Knight Rises," Warner Bros. has been making moves to show their respect to the victims.
Their latest effort has been to make an unspecified but "substantial" donation to the Community First Foundation's Aurora Victim Relief Fund. According to The Hollywood Reporter, WB CEO Barry Meyer planned to send an email last night to employees "advising employees of the donation and explaining how they can donate personally to the victims."
There's no real precedent for how a studio should operate in the wake of something like this, an event that, most would hopefully agree, isn't their fault. Putting one man's actions at the feet of the studio or the movie's creators is specious at best. Nevertheless, WB has been quick to respond in a manner that's respectful and impressive, at least to the less cynical among us.
Last week, the Paris premiere was canceled, as were press appearances by director Christopher Nolan and the cast. All studios held off on reporting box office results - officially anyway - until today to keep things in perspective. At the same time, it would look callous to continue the celebration of the premiere of this final installment of Nolan's trilogy. In a terrible catch-22, WB has made the best of the situation. We're curious to see what steps the studio will take next and tip our hats to their efforts.