Burger King Gets Us, Creates Whopper-Scented Perfume


Yooo, we're all just out here trying to smell like our favorite things (see: Justin Bieber), but for some of us, that favorite thing is a big, hot steaming burger. There's nothing more beautiful than a pile of meat sandwiched between two buns, and TBH, we'd be down to smell like we hang out in a fast food joint #ALLDAY. Thankfully, Burger King Japan will be creating a meat-scented fragrance called "Flame-Grilled" to celebrate Whopper Day (which is apparently a thing?) on April 1. I know, I know, you're probably thinking this is an April Fool's joke, but judging by their campaign and commercial, we realllly don't think it is.

Burger King Japan

Burger King Japan

They'll be selling the limited-edition scent for just one day at 5,000 yen ($41!), and it comes with a free Whopper. (Duh. They aren't MONSTERS.) You might remember when BK pulled a similar stunt back in 2008 with the body spray "Flame," which was marketed only to dudes. (Rude.)

We're so glad Japan has opened the meat-market fragrance world to all sexes, and honestly, the perfume bottle ain't half bad. We're totally supportive of anyone swiping up this stuff, but we can't promise that a pack of dogs won't trail you on the way home. Be careful out there, fellow meat lovers. xoxo

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