Justin Bieber Is Dropping One 'Purpose' Music Video Every Hour

The highly choreographed vids are debuting one by one on YouTube.

Justin Bieber's new album, Purpose -- featuring all your favorite rappers -- dropped on Friday and made its grand emergence into the world with a massive launch show at Los Angeles' Staples Center.

Now, Bieber's gone even bigger. On Saturday (Nov. 14), he dropped a music video for every song on the album, one per hour, all on his VEVO page. This huge project is, in total, called "Purpose: The Movement," a self-described "short film" created by Bieber, choreographer pal Parris Goebel and manager Scooter Braun that debuted (appropriately) at his Staples Center performance. As Billboard points out, we've already seen the "Sorry" video, but a new version of "What Do You Mean" is included.

Now, your Purpose has been revealed: Go forth and watch them all! We'll update the list as more appear.

"Mark My Words"

"I'll Show You"

"What Do You Mean"


"Love Yourself"


"No Pressure" ft. Big Sean

"No Sense" ft. Travi$ Scott

"The Feeling" ft. Halsey

"Life Is Worth Living"

"Where Are Ü Now" ft. Diplo & Skrillex



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