Air Song Used To Sell L'Oreal

French electronic duo Air have lent their song "La Femme D'Argent" to a U.S. ad campaign for a L'Oreal hair product. The ads, which feature actress Andie MacDowell, will start running this week. The duo is slated to embark on its first-ever U.S. tour Oct. 11 with a show at the Aero Space club in Seattle.