“Kings Never Die” finds Em teaming up with Gwen Stefani for a towering anthem that just may dethrone “Lose Yourself” as your new pump-up jam. The Detroit rapper spits three aggressive, rapid-fire verses against monster guitar riffs and pounding drums, interspersed with Stefani’s calm but soaring hooks.
Make no mistake: this is a not-so-subtle allegory to Eminem’s career — he comes out swinging, psyching himself up while denouncing the haters and asserting his greatness.
“I think I see why a lot of rappers get on these features and try to show out on a track with me/But it’d actually have to be a f--king blowout to get me to retire/Tell these new artists that kings never die,” Em raps, daring anyone to count him out.
He also takes the opportunity to pay homage to the game’s greats: “They say kings never die/Just ask Jam Master Jay” and “Tryna secure your legacy like Shakur/And ensure that nobody’s ever gonna be what you were.”