Taylor Swift Effortlessly Shattered Adele's Vevo Record

'Look What You Made Me Do' is still going strong

Old Taylor is dead, and so is Adele's Vevo record for single-day views. Swift's "Look What You Made Me Do" music video, which premiered Sunday (August 27) at the 2017 MTV Video Music Awards, racked up a cool 43.2 million YouTube views within 24 hours. This completely shattered the Vevo record "Hello" set for the same time span in 2015: 27.7 million views, a benchmark Tay and director Joseph Kahn hit with six hours to spare. Casual.

They similarly usurped Psy's 24-hour YouTube record. At this very moment — precisely 40 hours after the VMAs —"Look What You Made Me Do" is clocking in at a whopping 54 million views and remains the No. 1 trending video on YouTube. Clearly, Tay's new Reputation is off to a great start. Is it November 10 yet?

The 2017 VMAs touched down at the Forum in Inglewood, California on Sunday, August 27. See the full list of winners and keep up with all of the night's biggest VMA moments!