'Harry Potter' Casts His Spell On The Saturday Box Office

Harry Potter1. "Harry Potter and the Half-Blood Prince" ($26.8 million)

2. "Ice Age:Dawn of the Dinosaurs" ($5.4 million)

3. "Transformers: Revenge of the Fallen" ($4.2 million)

4. "Bruno" ($2.9 million)

5. "The Proposal" ($2.7 million)

To the surprise of no one, "Harry Potter and the Half-Blood Prince" has the top spot so far this weekend. Friday showings nabbed another $26.8 million, giving the boy wizard a cumulative of $107 million in just three days. The sixth Potter installment, "Half-Blood Prince" is set to be the record breaker, and will probably beat the five-day box office take of the previous film, "Order of the Phoenix," which netted an impressive $139.7 million back in 2007.

If "Half-Blood Prince" crosses the $144 million mark, it will beat out "The Matrix Reloaded" to become Warner Bros.' second highest five day opener, right behind "The Dark Knight." It won't break the box office record just smashed by "Transformer: Revenge of the Fallen," but "Half-Blood Prince" is on course to come in right behind it.

With Potter dominating the box office, it's slim pickings for everyone else. "Ice Age: Dawn of the Dinosaurs" holds its #2 spot, bringing in $5.4 million and putting its total grosses at $139.7 million. Something tells me this family friendly film is benefiting from spillover off of sold-out Potter shows. "Transformers: Revenge of the Fallen" stays right where it was last week, holding on to #3. The mega smash hit is finally slowing down: only $4.2 million earned so far this weekend. Of course the $354.3 million in box office sales is still a shocking number to behold.

Poor "Bruno" took a stumble on the catwalk, falling to #4 with only $2.9 million as of this morning. Deadline Hollywood Daily notes that the film is now considered another failure for Universal, which has seen just about every one of their big summer movies flop. With a cumulative of only $44.1 million so far, the gay Austrian fashionista won't enjoy "Borat" numbers; Sacha Baron Cohen's previous cultural satire earned an impressive $128 million.

What did you go see this weekend, readers? Have you seen "Half Blood Prince" more than once? Or were you one of the few "Bruno" ticket buyers?