"Have you ever wondered, 'If we were all created differently, why do all bandage companies think we're all the same?'"
That question has been posed, in some form of another, for generations. While innovations have come and gone which might've helped to bridge the skin tone gap in the world of booboo patches, nothing's stuck (so to speak). But now, one family business has asked that question with the intent to answer it once and for all.
Chicago native Toby Meisenheimer is a father of five, including three adopted children of mixed races. He was frustrated with the idea that his kids might feel left out by the commercial world, so he decided to do something about it by creating bandages that match their diverse skin tones.
The idea came to him, he wrote, "when nearly two years ago I put a mismatched bandage on my son’s forehead. I saw the world that my son was going to grow up in. The one where stuff wouldn't fit neatly for him. Where people would ask who his dad was even though I might be standing right there next to him.
"I, right then, wanted it to be different for him," Meisenheimer explained. "A world where we celebrate individuality and normalize our key uniquenesses as beautiful and worthy."
That's when he took the idea to Indiegogo to crowdsource his diversity-positive dream into a reality.
"We exist to bring bandage equality to the industry," the
target="_blank">company's slogan reads
target="_blank">company's slogan reads. "We provide bandages in three different skin tones to match with the identity of an individual. Why show off your wound when you can conceal it?" The three tones offered are meant to provide an alternative to the peachy hue currently utilized by the larger bandage brands, offering kids and adults alike a little "diversity in healing."
And though he's perhaps accomplished something huge here, Meisenheimer says his immediate goal has been achieved. In an interview with Huffington Post, he revealed that his son Kai responded well to his development -- and that's all that matters.
"He pointed to the Tru-Colours bandage and said, 'This bandage is for me, dad. This one matches me,'" Meisenheimer said. "He could identify -- a four-year-old could at least articulate, 'This was meant for me.'"
And potentially for everyone else, too.