After removing her music from Spotify due to its low artist royalties and freemium pay model, she's taken another stand, this time against the upcoming Apple Music.
Early Sunday morning (Jun. 21), Taylor posted a long and open letter to Apple and her fans about it's new service on her personal Tumblr -- and she didn't hold back. Titled "To Apple, Love Taylor," the letter to explains why she'll be holding back her latest smash album, 1989, from the recently announced service.
"I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service," she wrote. "I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company."
Taylor made a point of stressing that her letter is not just about her. With the top-grossing album of the year, the pop force is hardly hurting in the funds department. Rather, she says this is about the smaller, independent artists who don't have the luxury of a massive fan base and a mega tour to support themselves. In an impassioned paragraph, she wrote:
This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs.
The fight for more pay for artists can use strong, prominent voices like Taylor's to take a stand, and she has. Taylor proves once again that she is the absolute coolest.