20-year-old Shamir Bailey makes weirdo pop music that blends R&B, electronic, and dance in all the right ways. While his last video, "Call It Off," was bright, infectious, and upbeat, Shamir goes fully sleek and cinematic in his latest clip, "Darker."
Fittingly, the Las Vegas native chose a moody desert setting to suit the sparse, melancholy ballad. Directed by Anthony Sylvester, the video makes incredible use of color, light, and shape, emphasizing the track's emotional power. Kind of makes you want to stand on a cliff and contemplate the meaning of life, no?
Just me? Okay then.
Shamir's debut album, Ratchet, arrives May 19.