Birdman didn't get to the top of rap's food chain by thinking small. The Cash Money co-founder took his little indie label from the comfy confines of his native New Orleans and over time grew one of rap's biggest empires ever. But the #1 Stunna isn't done goal-setting. If the Birdman has his way, he will be releasing 100 albums a year — yeah, you read right.
"Right now, as we stand, we have [48 acts] between Young Money, Cash Money, We the Best," Baby told MTV News during an October interview in Las Vegas. "The goal is to keep developing and keep putting out, so to do that we have to keep buckling down, grindin' hard and stayin' focused. And that's a big challenge, to put a hundred out."
The music mogul recently raised a plaque that commemorated 500 million songs sold worldwide, and with a roster that boasts superstars Lil Wayne, Drake and Nicki Minaj it's easy to see why the Cash Money brand is one of the most powerful in music. With all that CM has accomplished though, 100 albums in 12 months is still far-fetched. In 2012, the label put out five LPs if you count Nicki Minaj's Pink Friday: Roman Reloaded and its rereleased The Re-Up, in addition to DJ Khaled's Kiss the Ring, Tyga's Careless World: Rise of the Last King and Busta Rhymes' free LP Year of the Dragon.
Outside of Cash Money's official roster the label has drawn a number of rap alliances, particularly with Rick Ross' Maybach Music Group, with whom they frequently collaborate with. Still, Birdman sees the music business as a very competitive place. "Everybody that's doin' this — outside of who we done rocked with — is really an enemy to me. So if you ain't on the team, I'm after your head," he said. "If you're doin' what we're doin'. We wanna do the most numbers every year, each year, the most digital numbers. That's what we 'bout, if you doin' this music and you ain't rockin' with us, you're on the menu so that's just what it is."
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