Just as predicted, the 2011 Video Music Awards generated even more buzz than last year, with over 3 million tweets sent from 8 p.m. ET at the start of the pre-show until the end of the West Coast broadcast, 11 p.m. PT. Which makes perfect sense when we're talking about a show in which Selena Gomez interviewed Justin Bieber, Britney and Gaga almost made out, and, oh yeah, Beyoncé announced her pregnancy!
Female artists definitely ruled Twitter this year. Bey's baby news made her the most tweeted-about celeb overall, with the first twitpic of her touching her pregnant stomach on the red carpet passing 600,000 views in six hours. In that same six-hour window, the VMA Twitter Tracker clocked the top subject as Nicki Minaj in the first hour, Adele in the next, and then Lady Gaga and Beyoncé alternating in the final hours. But the guys weren't far behind, with Jay-Z and Kanye West (a.k.a. the Throne), Chris Brown, Lil Wayne and Tyler, the Creator giving the ladies a run for their money.
For the entire duration of the VMAs, over half of the worldwide Twitter trends were VMA related, and at points they dominated eight or nine of the top 10 trends. Trends tended to coincide with a celeb's arrival (Wiz and Amber), a live interview (Selena and Justin) or the live performances (Adele). But some humorous trends emerged as well: The Karate Kid himself, Ralph Macchio, might have been surprised to see his name trending if he didn't tune in to see his doppelganger, Lady Gaga as Jo Calderone, appearing several times throughout the show. And Happy Trees trended briefly after Rick Ross appeared in a sketch in the show channeling the late painter and personalitya Bob Ross.
The trend #whatwillgagawear was one of the longest running of the evening, as was BEYONCE IS PREGNANT, which clearly called for caps, and #DemiYouAreBeautiful was a message to Demi Lovato from her many fans. Joe Jonas, Bruno Mars, Adele and Justin Bieber were all the subject of trends with words of encouragement started by their supporters.
The Twitter Tracker is continuing to monitor VMA activity, under top 10 celebs to check it out and see who's up in the days following the big show!
Top 10 celebs by number of mentions:
Lady Gaga: 237,000
The Throne: 183,000
Chris Brown: 110,000
Lil Wayne: 104,000
Tyler, the Creator: 72,000
Nicki Minaj: 66,000
Bruno Mars: 57,000
Katy Perry: 54,000
The 28th annual MTV Video Music Awards have wrapped, but the real action is just getting started! Stick with MTV News for winners, fashion pics, video and behind-the-scenes stories about everything that went down. Visit VMA.MTV.com for the latest.