Ludacris Thrilled By Success Of 'How Low'

After his single's big success, Luda is pumped for Battle of the Sexes release.

DALLAS — Ludacris had a larger grin than usual during NBA All-Star weekend. His record "How Low" was one of the biggest records in the clubs. There's nothing like seeing other celebrities — especially NBA players — partying to your music.

"It feels good," Ludacris said at Cowboys Stadium on Sunday at the NBA All-Star Game. "Athletes get motivated by songs sometimes. That's part of our motivation to make sure we get everybody else motivated. When we get in the studio, we want to make songs that are gonna play at such things as the All-Star game or the Super Bowl. That's my motivation."

Luda's Battle of the Sexes — album number seven — hits stores on March 9.

"I'm feeling extremely excited," 'Cris said. "We pushed it up a week, due to the anticipation. I'm feeling real good about it. We're almost platinum on the digital download singles. Thanks to everybody for buying that 'How Low.' Remixes, more singles to come. It's going down."

A couple of other songs that have leaked from the album are "Hey Ho" with Lil' Kim ("If men sleep around, we some playas / But for women, they be saying, 'Hey ho,' " Luda raps on the hook) and "My Chick Bad," featuring Nicki Minaj.

"He sent me the beat," Nicki recently told us of the collaboration. "He didn't have verses on it yet. I told him, 'You could take what I did to the next level because you're animated and crazy. People know you for that.' I kinda went animated and crazy on that. Luda is definitely one of those people — I love when people don't take themselves too seriously."