Carlos Santana has signed a licensing agreement with Brown Shoe Company to produce a line of men's and women's fashion footwear under the label "Carlos."
"Meeting with Brown Shoe, I realized they could connect with my vision," Santana explained in a statement announcing the deal. "Through their creative thinking and design work it was apparent that they got what this brand is all about.
"This is the type of company I want to help me in my work for the Milagro Foundation," he added. "We believe that life is a miracle and that children everywhere deserve the opportunity to lead safe, healthy and educationally creative lives."
A portion of the proceeds from sales of the new shoes, which combine cutting-edge fashion with multicultural influences, will benefit Milagro Foundation, a nonprofit organization the guitarist founded in 1998 with his wife Deborah. Named after the Spanish word for "miracle," the Milagro Foundation partners with other nonprofit
groups to support educational efforts for children.
The new footwear line will be unveiled for retailers at this August's World Shoe Association trade show in Las Vegas. This fall, the footwear line will appear in specialty and retail outlets nationwide.
This isn't Santana's first foray into the fashion business, as in February, he announced that he would be lending the "Carlos" name to line of mid-priced clothing. That line is also due to launch in the fall (see "Santana Lends Name To New Clothing Line").