Master P Forms "No Limit Communications"

Master P, whose net worth of $361 million recently landed him on Fortune Magazine's "40 Richest Under 40" list, is entering the telecommunications field with a newest business venture, No Limit Communications.

Alliance Network, a New Orleans-based telecommunications company, is P's partner in the new company, which will offer consumers a wide range of prepaid products, including long distance calling cards, telephone and paging services, and Internet access.

In a press release issued to announce the formation of No Limit Communications, Alliance President Don Angle explained, "The fastest growing segment of the prepaid telecom industry is the young urban consumer which matches up to the demographics of Master P's core audience and fan base."

After launching in eight cities, No Limit Communications will be the subject of a multimillion-dollar radio and television ad campaign.