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It's Barry...Barry Bright!
Season 3 E 4 • 08/02/2010

While working out with his trainer, Rob discovers that she has created and built a new piece of exercise equipment. Determined to help launch it into the lucrative world of gimmicky fitness products, Rob creates an alter-ego named Barry Bright and films an entire infomercial to promote the new device, called the iCore Cruncher. He also helps Chanel, his rapping receptionist, take her career to the next level by landing her a spread in Maxim magazine.