Every three seconds a child dies of AIDS and extreme poverty.
This is the powerful and disturbing message of the new "ONE Click Spot", a Public Service Announcement (PSA) that will air on TRL, Monday, April 10th and star some of the biggest names in music and Hollywood, including George Clooney, Brad Pitt, Tom Hanks, Jamie Foxx, Cameron Diaz, Penelope Cruz, Gwen Stefani, Dave Matthews, Coldplay, Sean "P. Diddy" Combs, 50 Cent and Bono.
In the spot, each clicks their fingers to show that every three seconds, a child dies of AIDS and extreme poverty-and that millions of Americans have the power to come together as ONE and save lives in Africa and the world's poorest countries. The Click Spot will continue to roll out across MTV, MTV2, MTVU and MTV Overdrive.
ONE: The Campaign to Make Poverty History, which produced the spot, is an effort by Americans to rally Americans - ONE by ONE - to fight the emergency of global AIDS and extreme poverty. ONE is a coalition of 2 million people and over 70 of the nation's leading relief, humanitarian and advocacy organizations.
The April 10th MTV broadcast builds on the success of Live 8 and airs on the one-year anniversary of the 2005 premiere of the first "ONE SPOT", seen by millions on MTV Networks. Close to 1 million people attended 2005's Live 8 concert in Philadelphia, joining with the 3.8 billion people around the world who turned up, tuned in or logged on to ask America and the world's leaders to deliver a historic deal on debt, HIV/AIDS and trade for Africa at the 2005 Gleneagles G8 Summit.
The ONE Click Spot, which invites viewers to learn more and take action at www.one.org, keeps the pressure on.