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  1. Since his first big break touring the world with Lil' Kim, Bronx-born DJ, producer, radio personality and entrepreneur Cipha Sounds has emerged as a major force in the industry, parlaying his skills behind the decks into success in a number of fields. Whether he's hosting his own satellite radio show, breaking new talent for Jay-Z's Roc La Familia label or running his Jack Move management company, Cipha continues to be at the forefront of what's hot in hip-hop. We welcome him to the MTV......  Read Full Bio »

Full Biography

  1. Since his first big break touring the world with Lil' Kim, Bronx-born DJ, producer, radio personality and entrepreneur Cipha Sounds has emerged as a major force in the industry, parlaying his skills behind the decks into success in a number of fields.



    Whether he's hosting his own satellite radio show, breaking new talent for Jay-Z's Roc La Familia label or running his Jack Move management company, Cipha continues to be at the forefront of what's hot in hip-hop. We welcome him to the MTV family as host of "Direct Effect".

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