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Joe Zee, ELLE.com and fashion journalist Louise Roe on location for ELLE Magazine's 25th anniversary photo shoot.
Louise interviews model Karolina Kurkova during the photo shoot.
Olivia stops by ELLE's offices in Japan to meet with Kana Kurihara and Akiko Mori.
Roxy confides in Zach about her and Whitney's strained relationship during a walk along Central Park.
Whitney heads to Alison Brod PR to discuss the possibility of their representing her clothing line.
Alison Brod tells Whitney all how her PR company can promote the Whitney Eve brand.
Erin and Seth speculate on what will happen with ELLE.com once Olivia returns from Japan.
Olivia participates in a Q and A session during a launch party for designer brand Tibi.
Olivia takes the time to meet and greet her Japanese fans of ELLE.com.
Erin stops by Joe Zee's office to see if he's decided on who will be the new face of ELLE.com.
Kelly is upset by rumors that Whitney has left People's Revolution and has hired Alison Brod PR to represent Whitney Eve.
Whitney is disheartened by the situation that she is in with Kelly and Alison.
Joe Zee hosts a meeting with the ELLE staff to announce the new face of ELLE.com.
Whitney and Roxy set aside their differences and meet at Washington Square Park.
Whitney seeks advice from Roxy on her dilemma with People's Revolution and Alison Brod PR.
Erin and an ELLE editor run into Whitney at a clothing expo and they ask if she has any dresses they could use in an upcoming photo shoot with actress Ashley Greene.
Roxy meets her father Ken to ask for his advice, and for money so she can move out from Whitney's apartment.
Olivia is hesitant to use anything from the Whitney Eve collection during the Ashley Greene photo shoot.
Olivia hosts an interview with actress Ashley Greene for ELLE.com.
Whitney, Samantha, Roxy and Kelly attend the Tulips and Pansies charity event.
Whitney finds out from Samantha that Roxy is looking for an apartment and gets into an argument with Roxy about it during the event.
Olivia tells Joe Zee about an opportunity to produce some content for ELLE.com in Japan.
Erin and Seth walk and plan to replace Olivia when she goes to Japan.
Whitney comes home and finds Roxy packing her things.
Kelly recruits Whitney and Roxy to help out a friend that's in the midst of a "fashion emergency".
Joe Zee and Olivia pay a visit to designer Prabal Gurung to find one last look to add to the upcoming 'Martha Stewart Show' segment.
Roxy meets with singer LIGHTS to style her for her NYC performance.
Roxy delivers clothes to LIGHTS backstage prior to her show.
Whitney and Kelly look on from the balcony as the LIGHTS performance begins.
Olivia, Joe Zee, ELLE's Editor-In-Chief Robbie Myers and designer Rachel Roy chat about the upcoming 'Martha Stewart Show' segment during a charity event at Cipriani.
Whitney is upset when singer LIGHTS takes off her Whitney Eve jacket immediately at the start of her show.
Erin, Seth and Robbie produce a segment live on location at the 'Martha Stewart Show.'
Erin and Seth make final preparations backstage as the 'Martha Stewart Show' gets underway.
Robbie treats Martha Stewart and her audience to a taste of this spring's freshest looks from the fashion industry's top up and coming designers.
Tension mounts between Whitney and Roxy as they struggle to balance their friendship and work relationship.
Joe Zee praises Olivia for her pull of the Prabal Gurung pants that Martha Stewart loved so much.
Joe Zee congratulates Erin on producing a successful segment for Martha Stewart and is excited that she and Olivia were able to work together.
Olivia and ELLE Senior Accessories Editor Kyle discuss the upcoming Ke$ha photo shoot.
Olivia and Kyle stop by Trash & Vaudeville to pull "punk trash" items for the Ke$ha shoot.
Whitney and Roxy meet with potential buyers at the Fashion Coterie event.
Olivia and ELLE Executive Accessories Editor Kate review the accessories pulled for the Ke$ha photo shoot.
Kelly stops by to see how Whitney and Roxy are faring at the Fashion Coterie event.
Kelly coaches Whitney and Roxy through a large sale from the Whitney Eve collection.
Olivia and fashion journalist Louise get to know each other over lunch at Esca.
Kelly breaks the news to Whitney and Roxy that the buyer from Fashion Coterie has canceled his order.
Olivia, Joe Zee and Erin on location at Pearl Studios for the Ke$ha photo shoot.
Roxy follows up with the Wink buyers they met at Fashion Coterie and makes a sale for the Whitney Eve collection.
Seth chats with Erin back at ELLE and is convinced that Louise, not Olivia, pulled the Nicholas Kirkwood shoes.
Olivia accuses Erin of trying to pit her and Louise against each other.
Roxy tells Whitney about the Wink sale and they stop by one of the store locations to see her merchandise on display.
Joe Zee meets with Olivia and Erin to discuss an upcoming event for designer Zac Posen.
Whitney and Roxy participate in a group model casting session at Miami's Gen Art Fresh Faces in Fashion event.
Whitney and Roxy scramble to cast models for their show after learning it will be impossible to share models with the other designers.
Whitney and Roxy are upset when one of the other designers showing at the event tries to steal a model that Whitney just booked for her show.
Olivia, Joe Zee and Erin attend a launch party for designer Zac Posen's Target collection being held at The New Yorker Hotel.
Whitney and Roxy stop by Koko & Palenki, a designer boutique that is a sponsor of the Gen Art fashion show.
Erin reviews Olivia's Zac Posen interview with ELLE's Editor-In-Chief Robbie Myers.
Whitney and other designers each preview one of the looks from their collections at the Unite Unveiled party in Miami.
Whitney and Roxy get aggravated when they see designer Romina talking to the buyers from Koko & Palenki.
Whitney and Roxy scramble to make final preparations as the other designer's shows get under way.
Whitney and Roxy meet backstage with the women from Koko & Palenki after the fashion show.
Whitney and Roxy are ecstatic that Koko & Palenki wants to carry Whitney Eve in their Miami designer boutique.
Joe Zee holds a meeting at ELLE to prepare the staff for the upcoming NYC fashion week.
Roxy opts to stay behind to help Kelly at People's Revolution instead of going with Whitney to a fashion show at Bryant Park.
Whitney and friend Samantha attend the Charlotte Ronson fashion show.
Whitney and Samantha enjoy an up close look at Charlotte Ronson's collection from their front row seats.
Whitney woos the Maybelline representatives and they explore the possibility of showing her new collection at Miami fashion week.
Olivia and Joe Zee make their way into The Armory to attend the Marc Jacobs fashion show.
Olivia attempts to get backstage with her ELLE.com camera crew to get an interview with designer Marc Jacobs after his show.
Roxy and Kelly discuss final preparations backstage prior to the start of the David Delfin fashion show.
Joe Zee arrives at the Badgley Mischka fashion show and discovers that Olivia is nowhere to be found.
Whitney and Roxy catch up back at People's Revolution after the busy NYC fashion week.
Kelly breaks the news to Whitney that Maybelline has chosen her collection to be featured in their Miami fashion show.
Erin meets with ELLE's Editor-In-Chief Robbie Myers and persuades her to give fashion journalist Louise Roe a shot at covering ELLE.com.
Kelly gives Roxy the opportunity to take the lead on upcoming press appointments at People's Revolution.
Olivia and Erin head to the Guess showroom for an editor press preview of the new Guess by Marciano collection.
Olivia and Erin select items from the new collection to wear to the upcoming Guess by Marciano party hosted by ELLE.
Whitney catches up with Joe Zee while at the Guess by Marciano party.
Joe Zee and Erin are upset when they realize Olivia did not wear Guess to the party.
Whitney and Roxy grab coffee and discuss last night's party.
Kelly coaches Roxy through her press appointment with designer Henry Holland and the editors from Glamour Magazine.
Joe Zee scolds Olivia for not wearing Guess to the Guess by Marciano party hosted by ELLE.
Roxy hosts a press appointment at with designer Daniela Felder and the editorial director from Paper Magazine.
Whitney stops by ELLE Magazine to take Joe Zee up on his offer to preview her new collection.
Whitney is disheartened by the feedback from Joe Zee and ELLE's fashion director, Anne Slowey.
Kelly gives Whitney words of encouragement after her disappointing meeting with Joe Zee and Anne Slowey.
Erin interviews a potential replacement for Olivia, fashion journalist Louise Roe.
Erin is impressed by Louise's experience in the fashion world.
Joe Zee invites Olivia to attend a party for costume designer and author Eric Daman.
Whitney meets with the editors from Glamour magazine to discuss the plan for her article.
Joe Zee, Olivia, and Seth attend the Eric Daman book party at Henri Bendel.
Seth talks to Olivia and Erin about last night's party at Henri Bendel.
Whitney and Roxy grab a bite to eat and discuss the invite they got to attend a party for designer Elie Tahari at Bergdorf Goodman.
Whitney crosses paths with Olivia while at the Elie Tahari party.
Whitney and Roxy meet with the Glamour editors to pull the looks to be featured in her magazine article.
Joe Zee reveals to the ELLE staff that Page Six has published an article on ELLE's "new belle."
Kelly grills Roxy for speaking out of line while she and Whitney were at Glamour.
Joe Zee and Erin discuss Olivia's future at ELLE over breakfast in Beverly Hills.
Whitney waits for her date, French photographer Jonathan, to pick her up at her apartment.
Joe Zee and Erin arrive for the Fergie ELLE cover photo shoot.
Olivia and Alexis meet for lunch at David Burke Townhouse.
Whitney discusses with Roxy and Kelly her dilemma over wanting to hire Jonathan to shoot her look book photos.
Joe Zee and Erin reflect on the Fergie cover photo shoot during the car ride back to the airport.
Erin argues with Joe Zee over Olivia's ability to contribute to the magazine.
Erin is happy to see that the cover she preferred was chosen.
Olivia proposes to Kate that she interview her friends, the designers of Jemma Wynne, for a segment on ELLE.com.
Whitney & Erin on photo shoot for Whitney's line in connection with ELLE.com & Rue La La.
Kelly arrives at the photo shoot.
Kelly and Erin grow impatient waiting for Olivia to arrive to interview Whitney for ELLE.com.
Whitney reviews photos with the photographer, and is intrigued when he tells her that he is primarily a war photographer.
Erin grills Olivia for making her and the magazine look bad by not coming to interview Whitney.
Zach, the photographer, picks up Roxy to go out for a dinner meeting.
Erin meets with ELLE.com to review Olivia's Jemma Wynne interview.
Whitney and Roxy discuss their situations with Zach and Olivia while at People's Revolution.
Kelly provokes Whitney to confront Olivia about not wanting to support her line.
Joe Zee and the ELLE staff pull looks for an upcoming cover photo shoot. Erin commends Olivia on her interview with designer Anna Sui.
Kelly gives Roxy the opportunity to style a photo shoot for designer Jeremy Scott.
Whitney and Kelly prepare to exhibit the Whitney Eve line at Point A Showroom.
Roxy and the photographer, Zach, meet at People's Revolution to pull looks prior to the Jeremy Scott photo shoot.
Whitney showcases her line, Whitney Eve, to several magazine editors. Olivia shows up to see the collection.
Roxy and Zach take the Jeremy Scott photo shoot into the streets of the city's Meatpacking District.
Olivia returns to the ELLE office and reviews the Whitney Eve line with Erin.
Olivia and Erin disagree over the possibility of using Whitney's line for an emerging designer project.
Zach stops by People's Revolution to show Roxy the photographs from the photo shoot.
Joe Zee meets with the ELLE staff to discuss potential items to feature in the upcoming issue of the magazine.
Erin and Joe Zee trump Olivia's opinion on the Whitney Eve line and decide to feature it in an emerging designer themed sale on the RueLaLa website.
Whitney thinks she now owes Olivia a favor after Kelly reveals that ELLE wants to feature her clothing line.
Whitney and Roxy visit her pattern maker to see how the remaining pieces are coming together for her clothing line.
Joe Zee meets with Robbie Myers to discuss the Erin and Olivia situation.
Whitney and other designers meet at People's Revolution to do final preparations for their fashion show.
Model casting for Whitney's fashion show.
Joe Zee, Erin and Olivia attend the Anna Sui fashion show.
Whitney and Roxy return to pattern maker to help finish the last few pieces in time for her fashion show.
Whitney pushes her pattern maker to the limit with her last minute requests.
Olivia and Erin meet up for coffee and agree to make a fresh start.
Backstage celebration after Whitney's fashion show.
Kelly and Whitney share a moment after the show, on the empty runway.
Joe Zee, ELLE.com and fashion journalist Louise Roe on location for ELLE Magazine's 25th anniversary photo shoot.
Louise interviews model Karolina Kurkova during the photo shoot.
Olivia stops by ELLE's offices in Japan to meet with Kana Kurihara and Akiko Mori.
Roxy confides in Zach about her and Whitney's strained relationship during a walk along Central Park.
Whitney heads to Alison Brod PR to discuss the possibility of their representing her clothing line.
Alison Brod tells Whitney all how her PR company can promote the Whitney Eve brand.
Erin and Seth speculate on what will happen with ELLE.com once Olivia returns from Japan.
Olivia participates in a Q and A session during a launch party for designer brand Tibi.
Olivia takes the time to meet and greet her Japanese fans of ELLE.com.
Erin stops by Joe Zee's office to see if he's decided on who will be the new face of ELLE.com.
Kelly is upset by rumors that Whitney has left People's Revolution and has hired Alison Brod PR to represent Whitney Eve.
Whitney is disheartened by the situation that she is in with Kelly and Alison.
Joe Zee hosts a meeting with the ELLE staff to announce the new face of ELLE.com.
Whitney and Roxy set aside their differences and meet at Washington Square Park.
Whitney seeks advice from Roxy on her dilemma with People's Revolution and Alison Brod PR.
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