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  2. This show is not playing on MTV/MTV2 during the next 3 days.

  1. Premieres Wednesday April 9th at 10:00 PM ET/PT

    Sean "Diddy" Combs is a larger-than-life showman, musician, executive and entrepreneur. Everybody knows his name. He's had hit albums and singles; he's the founder of Bad Boy Records; and he's created superstars on the mega-successful MTV series......  Read Full Summary

Highlights

  1. Five years after his last appearance at New York Fashion week, Diddy seeks to show a cutting edge and racially conscious collection from his Sean John line. Watch the special now!

  2. Sean John Fashion Show PhotosSean John Fashion Show Photos

    Check out all the stars and behind the scenes action from Diddy's fashion show!

About If I Were King

  1. Sean "Diddy" Combs is a larger-than-life showman, musician, executive and entrepreneur. Everybody knows his name. He's had hit albums and singles; he's the founder of Bad Boy Records; and he's created superstars on the mega-successful MTV series Making the Band. But you may not know that he's also a luxury fashion designer. So, it's time to get to know Diddy, the fashion icon.

    The MTV documentary If I Were King celebrates the 10th anniversary of Diddy's Sean John fashion line. It offers you a private look at one of the most public figures in entertainment. It's like you've never seen Diddy before!

    Find out how Diddy built one of the world's preeminent fashion companies and watch what goes down as he prepares for his line's first runway show in five years. Along the way, you'll learn just how many obstacles he's had to overcome to achieve the success he has today.

    In 2004, Diddy took the fashion world by storm by winning the coveted CFDA Award for menswear designer of the year -- which is like taking home an Oscar. But now the question is: Can Diddy do it again?

    If I Were King takes you inside the high-stakes world of high fashion, where Diddy's Sean John label competes against fashion icons like Donna Karan, Marc Jacobs and Ralph Lauren for the couture crown. This is your chance to get an intimate, behind-the-scenes look at Diddy, the hands-on designer who runs a half-billion-dollar empire, yet still pins dresses on the workroom floor. The Sean John label doesn't just bear Diddy's name, it bares his soul.

    You'll jet set around the world with Diddy, exploring the inspiration behind Sean John's return to the runway. Plus, you'll go inside the Sean John/Bad Boy headquarters to see what it takes to turn an idea into a reality. Then, watch as Diddy leads his design team to the cutthroat catwalks of Fashion Week in New York City.

    What's at stake? No less than the future of Sean John itself, as Diddy seeks to transcend the urban stereotype of baggy street clothes and redefine the brand as a luxury label on par with Gucci and Armani. Will he come out on top?

    Think you know Diddy? Think again ... and get ready for a full fashion blowout!

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