A man beyond characterization, Rob Dyrdek is not a personality who can be simplified into a sound bite. Besides a long and influential career as a professional skateboarder, Rob is also a television star, a filmmaker, a serial entrepreneur, a marketing whiz, and a multi-faceted philanthropist dedicated to supporting skateboarding. By leveraging his creativity, business savvy and professional skateboarding triumphs, Rob Dyrdek is a rare exception to the short-lived nature of being a...... Read Full Bio »
A man beyond characterization, Rob Dyrdek is not a personality who can be simplified into a sound bite. Besides a long and influential career as a professional skateboarder, Rob is also a television star, a filmmaker, a serial entrepreneur, a marketing whiz, and a multi-faceted philanthropist dedicated to supporting skateboarding.
By leveraging his creativity, business savvy and professional skateboarding triumphs, Rob Dyrdek is a rare exception to the short-lived nature of being a professional athlete. In fact, many might say it is his position as a life-long skateboarder that has provided the backdrop for his innovative approach to business, entertainment, and life in general.
MTV viewers first got to know Dyrdek close-up-and-personal watching him starring in multiple seasons of the hit reality show Rob & Big, alongside Christopher "Big Black" Boykin. Fans watched the pair bumble and bounce from one ridiculous moment to the next. Adopt a dog? Welcome Meaty. What about a miniature pony? Sure, welcome Mini. Their three-story Hollywood Hills home (affectionately known as the "three layers of heaven") became home base to Rob's constant search for more, from the infamous dirty "manpons" to attempting to break a string of skateboarding world records, all the while throwing bangin' parties and making everyone laugh in the process.
With Fantasy Factory, Rob has found a way to make the world adapt to the way he thinks and works. Disregarding typical conventions of business, he is committed to persistently pursuing his dreams, regardless of how far-fetched they seem to outsiders. The result is all at once hysterical and inspirational, in other words, pure Rob Dyrdek.
Fantasy Factory highlights Rob's relentless pursuit of business endeavors, the quirky staff of Dyrdek Enterprises, and the light-hearted antics of chasing down fantasies. The creation of the show allowed for the move of Dyrdek Enterprises into a 25,000-square-foot industrial -- and fully skateable -- warehouse and office complex near downtown Los Angeles. And now in its second season, the show continues to offer a glimpse of the countless new projects on Rob's plate and the people who surround him in his quest for more.
Born in Kettering, Ohio, in 1974, Rob picked up a skateboard for the first time at age 12. Within a month, he won his first competition and became the youngest member of the G&S skateboard team. At an early age it was clear that Rob demonstrated the powerful combination of work ethic and natural ability. Forgoing his senior year of high school, Dyrdek became a professional skateboarder at 16 while simultaneously becoming one of the founding members of the legendary Ohio-based Alien Workshop skateboard team. Rob moved to San Diego in 1994 to become more visible in the skateboarding world and to be closer to the center of the industry. From there, Rob would go on to star in skateboarding films and work tirelessly to promote the sport.
With more than 13 million participants, skateboarding is the most popular alternative to mainstream sports. However, Rob realized that there exist many barriers that prevent the sport from reaching its full potential. The main problem is a lack of legal places to practice on preferred terrain, usually found on business properties, city plazas and the like. So Rob set out to create the first foundation for legal and authentic street skateboarding plazas, partnering with DC Shoes to make the Rob Dyrdek Skate Plaza Foundation a reality. The organization has opened skate parks in Rob's hometown of Kettering, Shreveport, Louisiana, Sunland Park, New Mexico, and Santiago, Chile. Additionally, the foundation has worked to create a series of smaller, noninvasive authentic street spots for skateboarders, the first of which opened in February 2009 in Los Angeles' Lafayette Park.
As tattooed on his forearm, the word "relentless" best exemplifies Rob Dyrdek's approach to business, skateboarding, and life in general. Whether it is his quest to advance the sport of skateboarding, filmmaking, clothing lines or whatever pops into his head next, Rob Dyrdek clearly shows no sign of stopping anytime soon.