These artists use their talents in unexpected and innovative ways, creating stronger relationships with their fan base using modern technology, social media, and other creative connections.
Last year, the Seattle hip-hop duo teamed up with YouTube to offer 200 lucky winners (and, consequently, the rest of the globe) a chance to watch them perform at the video-sharing site's headquarters in NYC. The concert was streamed live on Dec 12th and, a little over a month later, their single 'Thrift Shop' became the second ever independent record to hit number 1 on the Billboard Top 200.
Amanda Palmer raised an unprecedented $1,000,000 on Kickstarter. Funding a new album and an accompanying art book, as well as a tour, Palmer claims her success is simply proof that the fundraising platform is the 'future of music for major-label refugees' to continue to create.
The Swedish house DJ presented his fans with a challenge: download a pre-selected chord progression, pitch and key... and then do whatever you want with it. Avicci's hope is to gather all of the fan mixed material to be compiled into an Avicii + You track that will debut on Feb 26th.
The brilliant Baltimore based electronic musician built a (free!) app that turns your phone into an interactive tool to be used at Deacon's concerts. Your screen becomes a light show, your speaker, an instrument, and your LED, a strobe, all connecting with Deacon's sound board through sonic prompts. Allowing concert goers to become part of the show.
During one of his production sessions streamed live on the internet, Deadmau5 is hit up via Twitter by a fan who had spontaneously recorded vocals. Struck by the sound of it, Deadmau5 jumps at the chance to use it and, with everyone watching, calls up the fan, orchestrates a delivery, and creates a song that is both bumping and meaningful.
When the rocker was prepping to release his debut solo album 'Blunderbuss' this year, White experimented with an unconventional way of releasing the first single. Tying the disc to large helium balloons and releasing them in to the sky above Nashville was an experiment in "nontraditional forms of record distribution and a way to get [it] into the hands of people who don't visit record shops."
For the indie-pop bandâs sophomore debut, the boys of The xx tried something that can best be described as "mapping viral marketing as a way of viral marketing." Releasing the album to a single listener via a web app, they tracked the file being shared around the world, spreading from a sole starting point.