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Camp Jim is a dramatic, nerve-racking, and seriously hilarious ride through the competitive world of cheerleading. Focusing on 15 potential pom-pom pros, the half-hour show follows the action of a two-week, intensive cheer camp overseen by all-star cheerleading coach Jim McMullan. Jim will encourage, motivate and push-push-push our cheerleading hopefuls to their physical and emotional limits as they struggle to make their squads.

Camp Jim Airs Weekdays at 4:00 p.m. ET/PT.


Check out photos of the Camp Jim recruits on their very first day of training.

 First Day of Training Photos


All-star cheerleading coach Jim McMullan makes his living inspiring others to reach their full potentials. Get some exclusive insight about the man behind the megaphone.

  Jim Photos
 See Jim's Page


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Like all good coaches and drill sergeants, Jim has special phrases and "Jimisms" he uses to get the best from his recruits.

 Jim's Pearls of Wisdom



"The Kewpie," "The Herkie" and "The Basket Toss." Jim demonstrates how to stick 'em with spirit and flair.

 Jim Demonstrates Cheers



Need a pep talk? Turn to Jim's inspiring messages on your Virgin Mobile cell phone.

 Jim's Audio Postcards


Learn the ABCs of cheerleading with this multimedia glossary.

 Check Out The Terms


 Photos: Getty Images

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