The Weeknd did it. Lorde did it. And, most recently, D.A. Wallach did it. Releasing music anonymously online is pretty de rigueur, but not everyone gets to herald their under-wraps solo project with a video courtesy of Tyler, The Creator.
Wallach released the first fruits of his solo project, "Glowing," via a beautiful — and almost uncharacteristic — video directed by Tyler back in October. At the time, no one knew who penned the Beatles-esque love song, and when MTV News hit up Wallach to see if the former Chester French frontman was responsible for the track, he flat-out denied it. Now, however, the singer has come forward and taken responsibility for the jam, releasing a similarly lush, throwback track "Farm" at the end of November.
"I had made the song about 9 months ago and Tyler's manager, a guy named Chris Clancy, was a friend of mine — I played it for him," Wallach told MTV News. "I wasn't intending to put out new music myself; I had sort of retired from music." Wallach is currently an Artist In Residence at Spotify.
Clancy played the track for Tyler, who helped concoct a scheme to direct an accompanying video and release his tunes anonymously, "because we just wanted people to enjoy the song," Wallach said.
"The video itself conceptually is just sort of about a couple and their love persisting through everything else that's distracting and terrible in the world and ultimately comforting them," he said.
Tyler has been heavily into directing of late, releasing a a trailer for a mysterious upcoming movie called "Wolf" — also the name of his latest album — under his alter ego Wolf Haley in September. He also dropped a GIF-tastic video for the track "Tamale" video, and expressed his desire to be a famous director in a recent Twitter rant against Will.i.am, saying: "IN 10 YEARS HE'LL BE 50 AND ILL BE 32 MAKING MOVIES (not even in them) WATCH. WOLF HALEY DIRECTOR SECTION WILL BE POPPIN."
"I think Tyler's a genius," Wallach said of the video. "So my goal was to stay out of the way as much as possible."
Wallach is planning on working with even more collaborators on his as-yet-unnamed record, which he says is about 60 percent done and chock full of ballads.
"My goal on this solo project in terms of collaboration... with this stuff I'm taking a slightly different approach," he said. "I'm only collaborating with people who are 50 years old or older." Those include engineer Mick Guzauski, who worked on Daft Punk's Random Access Memories, and songwriter James Fauntleroy.
When we asked if Wallach and Tyler have plans of working together again, Wallach was a bit cagey. "Musically, the two of us have talked about getting in the studio together, but we haven't yet," he said. "I'd love that, though."