Eminem wouldn't be a Rap god if he wasn't competitive, but it isn't just beats and rhymes with Marshall Mathers; he wants to have the best interviews too.
"I'm super-excited to be here," Em told BBC journalist Zane Lowe in the first part of their interview, which was posted to YouTube on Monday (November 18).
This year Lowe has done high-profile interviews with Jay Z and Kanye West; his interview with Yeezy made major headlines and waywardly caused a beef between 'Ye and comedian Jimmy Kimmel. The tiff between Kanye and Kimmel has since been settled, but Em devised a plan to make his sit down with the U.K. journo even bigger than his fellow rap titans.
"I was trying to figure out how I was going to top the publicity of yours and Kanye's interview, so I decided I was gonna walk in here, and just pee on the floor and leave," Em told Lowe before he starred at him with a deadpan glare, holding his pose for several seconds.
"I'm peeing right now," he said jokingly.
It was by far the funniest moment of the 13-minute segment. For the duration of the clip Em sat and answered questions about his live performance, conceptualizing his latest The Marshall Mathers LP 2 and his work with iconic producer Rick Rubin.
"I had my reservations because I felt like — I'm a super-fan of Rick — so I'd probably be a little nervous," he admitted of his initial feelings working with the Grammy Award-winning producer. "I don't know what the vibe would be just because I would be wanting to impress him. So it was very much like the feeling I got early on with Dre."
Em admits that he wasn't sure if he and Rubin would be able to come up with anything, but Rubin's zen-like style of collaboration quickly put the multiplatinum rapper at ease. "When I met him, the guy's so laid back, that it made it easy," he said.
The collaboration worked. Rubin produced four tracks on MMLP2 and got executive producer credit on the album, which went on to sell 792,000 copies in its first week of release, earning the #1 spot on the Billboard 200 Albums chart.