Little Monsters finally get to see Lady Gaga's video for "Applause" Monday (August 19). While little is known, the Mother Monster is famous for her eye-popping visuals like the colorfully epic "Telephone" and the spacey "Born This Way."
With fans watching the guerrilla-style lyric video on repeat before the video's official premiere, we've rounded up what we know so far about the "Applause" video. The partially hand-painted film will premiere on "Good Morning America" six days before she'll perform it live at the VMAs on August 25.
It's Dedicated To Little Monsters
"Applause" producer, DJ White Shadow, has been with Gaga every step of the way, and says that this ARTPOP project is dedicated to her legion of devotees. "She has a complete and total adoration for her fans," he told MTV News. "I've never seen anyone in my entire life work as hard or do as much for her fans. It's a back-and-forth thing. She does so much for them that they naturally want to do stuff for her. The reason why those kids are so into Lady Gaga is because Lady Gaga is so into them."
Its inspired by the entertainers passion for shapeshifting. Would you do 'anything' for the Applause? Iconography in motion, as magic. -GAGA— Lady Gaga (@ladygaga) August 16, 2013
She's Reuniting With Familiar Faces
Gaga worked with directing duo Inez & Vinoodh on the clip. But this hardly marks her first collaboration with the pair. They recently photographed her V magazine photo shoot, along with several other magazine covers and the fashion videos for "You and I." "She's a very special human being that is all about giving," Inez told us in 2011.
Gaga Had The Final Say
Inez & Vinoodh didn't make this video alone. Gaga made sure every detail was perfect and sat in on the final edits.
"I watched the whole editing process. I went to New York with her and sat in a room for two days while she color corrected and went through the video frame by frame. She is such an intricate part of everything that moves, that it's all a part of the same vision," White Shadow said. "She's very into making sure that everything has its place. The video is really fun and exciting and she looks awesome in it. ... It's Lady Gaga! It's a Lady Gaga video! It's a good video. It's really fun."
She's Bringing It Back To Brooklyn
Six days after the video drops, the New York native will perform the song live during the 2013 MTV Video Music Awards. Given that anything is possible — blood, meat and drag have been themes in the past — her performance of "Applause" will certainly be a water cooler conversation come Monday morning. The show goes down on August 25 live from Brooklyn's Barclays Center.