Apart from his EDM cohorts David Guetta and the soon-to-disband Swedish House Mafia, these days Tiësto is arguably the biggest brand in electronic music. But rather than rest on his laurels, the Dutch dance music pioneer is using his success to help others.
Earlier this year, Tiësto and SHM's Sebastian Ingrosso called on the biggest Swedish Dutch EDM stars to square off in a charity soccer match in Miami. That tournament was in partnership with (RED), a charity devoted to the global fight against HIV/AIDS. And now the DJ/producer is asking his fans to join longtime backer Bono in supporting the organization.
After a short break to tend to a back injury, Tiësto (born Tijs Verwest) has gotten back to touring and, on Tuesday (November 27), he released an album in partnership with (RED), titled Dance (RED), Save Lives. The compilation includes tracks by Calvin Harris, Avicii and Diplo, as well as Tijs' remix of U2's "Pride." Proceeds from the album will go directly to (RED)'s effort to combat mother-to-infant HIV transmission.
"I've always been interested in helping out with charities," Tijs told MTV News recently. "I've been to Africa myself and visited schools there. I saw how [the disease] affects people's lives there and it's so shocking to see."
Tiësto's no stranger to the cause of HIV/AIDS though. As a worldwide ambassador for the Dutch awareness initiative dance4life, he visited Africa in 2006; he even teamed up with Faithless' Maxi Jazz to record a dance anthem named after the initiative. His new collaboration with (RED) aims to deliver the first AIDS-free generation since HIV was first recognized 31 years ago. So to kick-start his work with the org, Tiësto will treat fans to a live-stream event that coincides with World AIDS Day this Saturday.
"We decided to do something really big for World AIDS day," Tijs explained. "On the 1st of December, we are going to be live-streaming my set, and also Calvin Harris and a couple of other DJ's directly from Stereosonic [Festival] in Australia.
"We have an incredible opportunity to fight AIDS," he continued. "I want everyone that loves EDM to get involved. By 2015, we can make sure that no babies will be born with HIV. That would be a huge accomplishment. And that's why we are asking everyone to join (RED)."
Head over to (RED)'s online channel to catch Tiësto and his fellow Dance (RED), Save Lives artists' performing live at Stereosonic in Melbourne. To pick up the compilation or to find out more about how you can help, visit joinred.com.