It's no secret that the Flaming Lips have their sights set on the Guinness World Record for most concerts performed in multiple cities in a 24-hour time period. The innovative rockers have just announced they will be joined by "Jackass" and "Wildboyz" star Chris Pontius, Jackson Browne, Neon Trees, Karmin and a slew of additional artists as they gun for the record, currently held by Jay-Z, who played seven shows from Atlanta to L.A. in 2006.
The Flaming Lips and friends plan to play eight shows from Memphis, Tennessee, to New Orleans, beginning Wednesday at 7:30 p.m. ET and continuing for 24 hours. The gigs will take place in conjunction with the O Music Awards, a 24-hour awards ceremony that will be broadcast on MTV, VH1 and CMT and livestream at Omusicawards.com. The Flaming Lips will jump aboard their aptly named bus, "Endeavor," and travel to each new location just as the opening band is finishing its set. They'll perform what promises to be a raucous and exciting mini-set before moving on to the next location.
The O Music Awards ceremony will give out 24 awards, one for each hour of the festival. Categories that artists are vying to win include Must Follow Artist on Twitter, Best Online Concert Experience, Most Adorable Viral Star, Fan Army FTW, Best Music App and Digital Genius Award.
"The O Music Awards are all about celebrating the wonderfully messy and soulful spirit of music," said Van Toffler, President of Viacom's Music and Logo Group. "This insane bus brigade and the assorted collection of artists and pranksters that are taking part not only make me incredibly happy, but pretty much sum up what a good 24 hour binge should involve, minus the libations."
Along with the pomp and circumstance of winning awards, the first 12 installments of Stop/Watch will air during the concerts. Stop/Watch is a 60-second online music series in which artists have one minute flat to perform a complete song — with a countdown clock running! The first 12 Stop/Watch artists are: Joseph Arthur, Carolina Chocolate Drops, Citizen's Band, John Forte, the Hives, Rhett Miller, Miracles of Modern Science, Peasant, Punch Brothers, Saint Motel, P.T. Walkley and the Wombats.
Tickets to all of the O Music Awards shows can be purchased here. You can also catch the show live on your smart phone through the mobile web or the MTV News app.
Here's the full lineup of shows:
» 6/27 - New Fumes, the Flaming Lips: Memphis, TN @ Handy Park
» 6/27 - Gary Clark Jr., the Flaming Lips: Clarksdale, MS @ Ground Zero Blues' Club
» 6/27 - Grace Potter & the Nocturnals, the Flaming Lips: Oxford, MS @ The Lyric
» 6/28 - Neon Indian, the Flaming Lips: Jackson, MS @ Duling Hall
» 6/28 - Hunter Hayes, the Flaming Lips: Hattiesburg, MS @ Benny's Boom Boom Room
» 6/28 - Neon Trees, the Flaming Lips: Biloxi, MS @ Hard Rock Casino
» 6/28 - Givers, the Flaming Lips: Baton Rouge, LA @ Varsity
» 6/28 - Grimes, the Flaming Lips: New Orleans, LA @ House of Blues