A$AP Rocky, the upstart Harlem rapper and budding fashion icon, feels that he's become too gracious in mentioning name brands in his lyrics.
While last year's breakout hit "Peso" paid homage to high-fashion designers like Raf Simons and Rick Owens, Rocky, in an interview airing Wednesday (May 2) on MTV's "Hip Hop POV," claims the name-dropping will cease on his major-label debut, Long.Live.A$AP, due out in July.
"I'm putting too much people on the game when I do that," Rocky told host Amanda Seales when asked about the rumored silent treatment toward brands.
Seales then pressed Rocky on why, if there's to be no more brand talk, he has a song about Cristal Champagne on his new record. Rocky reminded her that Cristal became a running joke in the rap world after the brand's managing director Frédéric Rouzaud made racist comments to The Economist about the hip-hop world's embrace of his product back in 2006.
"It's called 'Crissy,' and it's basically mockery towards it," he explained. "It's to get 'em upset. We don't even f---in' care about champagne. We drink 40s. That's all it is. It's in reference to that."
Maybe the new rule isn't super strict. For A$AP's first single from the record, the Hit Boy-produced "Goldie," A$AP recently dropped a video trailer where he's hanging out in front of the Eiffel Tower dressed in lavish Alexander Wang-designed attire.
We guess that's showing, not dropping, though.
Don't miss tonight's episode of MTV's "Hip Hop POV," at midnight ET on MTV. The conversation-based show highlights some of today's hottest news and more from a cast of hip-hop tastemakers. Fans can also join in on the Twitter conversation using the hashtag #HipHopPOV.