Shot by fashion photographers Mert and Marcus (who also did the album's more multihued artwork), the video was the perfect homage to the singer's foxy "Sex" book and Erotica days of the '90s. Crunchy, sexy and edgy, the "GGW" clip is certainly the perfect response for anyone yearning for that Madge of yesteryear.
Twenty years after Madonna had conservative-minded folks worried about her sexy influence over pop culture, the singer can still make us want her and whatever brand of sex she's selling. Pleather, whips, chains and same-sex action define the images in the saucy clip. While "Give Me" featured pals Nicki Minaj and M.I.A., the only "Girl" in this video is Madge, who gets raunchy with a number of male dancers.
The video opens with Madonna in full glamour mode (big hair and diva makeup) declaring how she wants to be good but just can't fight the bad. We mean, who could blame her with all that eye candy around? Spastic shots of her doing yoga are intercut with ones of her dancing around and sexy male dancers posing with one another (and sharing an apple in a way we haven't seen before). The video also features an electrifying dance sequence, with men in tights and heels, really calling attention to Madonna's never-ending need to create memorable images.
It's clear this girl wants to have fun and she wants to be licked, kissed and grinded on by hot dudes. This is Madonna, so fans shouldn't be surprised that she's favoring erotic scenes in which she mugs for the camera with beefy guys all over her. Eventually, Madge proves she's still got the moves when she joins the dancers for another choreographed sequence.
As the video continues to show the singer and her dancers just being attractive with one another, the final shot is a close-up of Madonna, crying thick, black tears, proving that wild girls are saddest when the party is over.
Mert and Marcus are best known for their work as fashion photographers, and that influence is certainly felt in this video. It plays out as if it's a series of shots in a fashion magazine. MDNA, the singer's 12th studio album, is set for release on Monday. "GGW" is the second single from it.
What did you think of Madonna's new video? Let us know in the comments!