The video will premiere Monday on E!, according to the singer's manager, Guy Oseary. It was directed by fashion photographers Mert and Marcus, who also did the artwork for Madonna's new album MDNA. In a tease released earlier this month, the singer pays homage to her 1990s style.
The clip, shot in black and white, is fast-paced and full of quick shots of Madonna grinding, smoking, looking longingly out in the distance and being her usual sexy self while clad in chains and latex. It's intercut with scantily dressed male dancers who are seen dancing, touching and kissing one another.
"GGW" is the second single off the March 26 album release and features production by Benny Benassi. The funky dance track was recorded in New York and London.
While there's still two weeks until the album officially drops, a new snippet of the shiny, happy track "Superstar" has leaked. The song is a pumping, lighthearted dance track about feeling hopelessly in love with a guy, whom she sees as her superstar. It's one of several leaked snippets that have hit the Net ahead of the album's release. Other leaks included the swirling disco song "Love Spent," about the demise of a relationship.
"I didn't want to do anything too serious because the film ["W.E."] was so taxing for me on an artistic level. Plus it's fun. I think that the fans are going to love it. I can't wait to get up there and dance and sing," she said in a recent interview with In Toronto magazine. "I wanted to make an album that was unapologetically happy. I think we all need to dance a bit more these days."