For his upcoming "Same Damn Time" video, Future returned to Atlanta to capture "ordinary life, everyday life" in his hometown. When MTV News caught up with him on set recently, the rapper shared that the hood-inspired visuals, helmed by director Dr. Teeth, will be "more like a movie."
DJ Drama, who was also on-hand for the shoot, shared his enthusiasm for the song. "It's crazy in the streets, it's crazy in the club," he told MTV News. "Future seems to be kind of flawless right now." As far as Future's concerned, "It's astronaut status," a reference to his mixtape of the same name, released earlier this year.
Future's buzz on and off the streets has been growing since his catchy hit "Tony Montana." The gangster-themed and irresistibly repetitive song was so popular that Beyoncé listed it as one of her favorite songs of 2011. The San Francisco 49ers even warmed up to the track and asked the rapper to perform it during kick-off against the New Orleans Saints in January's NFC Championship Game.
"I didn't know how much they loved it, but from my understanding they had been coming out to the song for like 8 months, working out, warming up to the song and they just made it a part of their team," Future said at the time. "It feels good to be a part of the franchise right now, to be able to take them to the next level, as their good luck charm."
Hit singles and a sizable buzz solidified a place for Future in XXL's 2012 Freshman Class issue alongside including Iggy Azalea, French Montana, Danny Brown and MTV's 2011 Hottest Breakthrough MC Machine Gun Kelly.