Most artists make one big splashy video for their latest single and then move on to the next one. As she's proven over and over again, though — most recently at the VMAs, where she stayed in her Jo Calderone character all night long — Lady Gaga is not most people.
After announcing on Twitter on Thursday that she shot five "fashion films" set to "Yoü and I" with Dutch fashion photography duo Inez van Lamsweerde and Vinoodh Matadin, she unleashed the first clip later that day, "Haus of Ü Featuring Nymph."
In typical Gaga fashion, it is perplexing, mesmerizing and just a bit odd, and nothing like the way-more elaborate, official music video for the rocking ballad. The barely two-minute black-and-white clip has Gaga pulling off a series of balletic twists and turns while wearing a simple slip dress and ballet slippers, her blonde hair loose and waving in the wind or up in a bun. At various points, there appear to be moths or some other kind of insect flying around in the background and lying dead on the ground.
Wearing very little makeup, Gaga stares intently at the camera while dancing in front of a stark white background. At one point she pulls up the dress while writhing on the ground, almost exposing herself. Near the end there is a fleeting moment where she gazes into the camera while holding her hair on her head in what looks like a colorized photo, with blonde applied to her locks, along with blush on her cheeks and a splash of blue on the dress.
Gaga did not announce when the other videos would be posted.