"I'm really proud of the 'Born This Way' video, and for it to be nominated is an absolute honor," Gaga earlier told MTV News.
The winner of the Best Video With a Message award, devoted to videos where music and social activism unite with positive messages that delve into some of the biggest issues of the day, was announced during the black carpet Pre-Show — just one of a handful of early awards.
"Even teasing people with different images from 'E.T.,' people are so perplexed," Perry told MTV News back in March. "They're like, 'Katy Perry, you're supposed to be Betty Boop! You're supposed to be wearing pink!' It's exciting to be able to push my audience, to be like, 'There's always more, I've got all of this hidden up my sleeve that I've really longed to show people.'"
The 28th annual MTV Video Music Awards will air live Sunday from Los Angeles at 9 p.m. ET/PT, following the Selena Gomez-hosted pre-show at 8. See the list of nominees, revisit last year's highlights and vote for Best New Artist by visiting VMA.MTV.com.