"Announcement: I have a vision for the music business I worked on this idea for some time now its called 50's new 50/50," Fif tweeted. "@thatsshawtylo Is the first to sign the deal. He is the head of his own label D4L record and is now being powered by G-unit. We provide a over head."
Next, 50 wrote: "For @thatsshawtylo co. After recouping promo a recording cost which is fairly low he splits all income from records 50/50 no 360."
Shawty Lo confirmed to MTV News early Wednesday (June 22) that the G-Unit General's tweets were all accurate. "That's basically right. He told you what it is," L-O said.
Lo, who is most known for his 2008 single "Dey Know," released his debut solo album Units in the City with Asylum Records, a subsidiary of Warner Bros. When it was time to re-sign with the label, the rapper was fearful that he would end up with a dreaded 360 deal, where the label has financial stake in not only record sales, but touring and merchandising as well.
"I'm just not a believer in a 360 deal. I feel like I can make my own money before I let a label come in a give me a 360 deal," he said. "You don't have to give me a whole lot of upfront money to do a 360. I don't need that."
Instead, the trap rapper felt more comfortable doing business with someone he could relate to.
"I just felt like 50 would be the best situation for me, man, because my life story came from where my life story came from: turning a negative into a positive," he explained. "It feels like it's familiar with 50's life. That's why I ran with him. Another label could've offered me five times what 50 offered me. I just feel like 50 was the perfect opportunity for me."
Now, he is looking forward to building his D4L Records label, which first came to fame in 2005, when the group D4L (Down 4 Life) released the #1 single "Laffy Taffy."
"My vision for the label is straight to the top," Shawty Lo said confidently. "I'm working very hard to get my label to where I need to be. To be a big label in the South, all I needed was somebody behind me who could believe in me, who could relate to what I done been through, and I think 50 is the person to do it."
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