The rambunctious rapper is part of the animal rights organization's "Ink, Not Mink" campaign and his anti-fur ad was revealed on Tuesday (March 8). In the brand-new ad, Waka wears nothing but a well-placed set of iced-out chains that includes a jewel-encrusted Fozzie Bear. "Be comfortable in your own skin, and let animals keep theirs," the ad copy reads.
PETA selected Waka for the campaign, in part, because of the numerous tattoos that decorate his upper body, which is on full display in the advertisement. In a behind-the-scenes video of the photo shoot posted to PETA's website, Waka asserts, "I love animals. As a kid, I had dogs, fish, iguanas, lizards. ... "I don't want nobody to skin my puppy."
The Queens-born, Atlanta-representing rapper had an eventful 2010, one marked by some personal lows but bolstered by professional highs. His debut album, Flockavelli, was released in October and debuted at #6 on the Billboard albums chart thanks to hits like "Hard In the Paint" and "O Let's Do It." Later that month, Waka came in at #8 on MTV News' Hottest MCs list.
While Waka isn't the first celeb enlisted to participate in PETA's ongoing campaign, he is the first hip-hop artist to make an appearance in the "Ink, Not Mink" series. Other stars who've stripped down to their birthday suits for the ads include NBA players Gilbert Arenas and Amar'e Stoudemire, rocker Dave Navarro and R&B singer Mario.
What do you think of Waka's new PETA ad? Tell us in the comments!