"The styling for this video is beyond what Britney has done before," he teased. "B. Åkerlund did the styling for it, and I can say that it is not 'Britney does Gaga.' That is not what's happening with this. Gaga has her own niche, and although B. has worked with Gaga before, she's not giving Britney anything that Gaga would wear. I love seeing Britney try out new things. It's just an extension of what Britney already is."
With potential Gaga comparisons debunked, Friedman talked about having fun with Spears on set and helping her regain that joie de vivre that fans have come to know and love when she's out on the dance floor.
"One of the places that we always tend to improve with Britney is on her beauty shots, when it's just Britney alone dancing," he said. "And one of the little tricks that I like to do is stand right off camera and scream words at her to try and get motivation from her and coach her through the little scenario that she's in, so we did that in this video. And I know there was a picture posted of a bunch of microphones around her face, and that's one of the scenes in particular where I was screaming at her on the side — in a good way."
So, what does he scream at her? "Tiger! I scream tiger," he dished. "When we first started working and I had her back in the studio, I was referring to how she danced when we were working together in the past, when we were doing 'Slave,' 'Toxic,' like some of those things. She used to have a prowl about her and an attack that to me was like a tiger, so I kept telling her, 'I want to see the tiger back,' " he revealed. "I scream the word 'tiger,' so 'tiger' seems to work. It makes her laugh, so it works."
Are you excited to see "tiger" Britney back in action? Let us know in the comments!