What happens when the Blizzard of Oz meets the
Best Buy confirmed on Wednesday that Grammy-nominated pop superstar Bieber will take his place alongside the metal legend and his equally famous chat hostess wife for the retail chain's first-ever ad during the big game, according to Business Wire.
Details on the concept of the commercial were not announced at press time, but BB confirmed that the ad is slated to air during the third quarter of the February 6 showdown between the Green Bay Packers and the Pittsburgh Steelers. According to a press release, it will "showcase creativity and humor to millions of football and advertising fans throughout the country."
"We're delighted to have Justin and Ozzy help us tell the Best Buy story," said Drew Panayiotou, senior vice president of U.S. marketing at Best Buy. "We know people have high expectations for these ads, and Justin and Ozzy add a whole new dimension of fun."
Britain's Sun tabloid ran a photo on Thursday (January 27) that was purportedly shot on the set of the ad, in which the unlikely trio are dressed in black-and-silver futuristic space suits.
It won't be the only time you see Bieber on Super Bowl Sunday, as an ad for his upcoming 3-D concert movie, "Justin Bieber: Never Say Never," will also pop up at some point after the most-watched telecast of the year, during an episode of "Glee."
The film opens one week later, on Valentine's Day weekend. This is not the first time Bieber has teamed up with a major sporting event to support a release. During Game 3 of last year's World Series, the teen pop star debuted a mini-music video for the unplugged version of his song "Never Say Never" to promote his acoustic album, My Worlds Acoustic.