"I wish I had a big grand story to explain it, but it's basically things that go on at a party," he told MTV News from the "Baby I Like It" video set in Los Angeles. "It's really about 'boy meets girl.'
"We're all out having a good time, and you see something you like," Cossom continued. "Pretty girls in the club. That's what it's about. And with the video, we're trying to capture the energy of the track. And with the song, we were trying to capture the energy of the party."
The track is the first effort from Cossom's debut album, which is due later this year on Jive Records. The upstart signed through Grammy-winning producer Nate "Danja" Hill's label, NARS (New Age Rock Stars).
"Baby I Like It" features
With a clip in place and the support of several artists whom he's penned hits for, including Keri Hilson, Cossom is set to make the transition from behind-the-scenes player to headline act.
"It feels good. We definitely got the label 100 percent behind us," Cossom told MTV News last year. "We did a lot of grinding on our own, and finally, I feel like I'm getting the proper opportunity I deserve and we deserve as a team. So it feels good. Everybody is saying they like the record and we're getting a great response. It's only the beginning. We got to keep pushing."
Are you looking forward to Kevin Cossom's solo work? Let us know in the comments!