With a slew of movie debuts on Friday, the rom-com "Life as We Know It" won over audiences. Starring Josh Duhamel and Katherine Heigl as friends who adopt their late pal's tot, the movie made an estimated $5.3 million during its first day on screens.

The Facebook-themed drama "The Social Network" slipped to second place after opening in the top spot last week. Moviegoers continued pull themselves away from the ubiquitous site itself to check out Jesse Eisenberg and Justin Timberlake in the David Fincher-helmed story of how the website began. The flick racked up $4.9 million and Friday's numbers bring the film's total tally to an estimated $35 million.

Another theater newbie is Disney's feel-good, equestrian tale "Secretariat." The big-screen story of how an underdog racing horse galloped to three inspiring wins in 1973 opened in third place. Featuring Diane Lane and John Malkovich, the movie debuted just behind "The Social Network" with nearly $4.1 million.

Hitting theaters in the weeks before Halloween is "My Soul to Take," the latest thriller from horror-master Wes Craven, who put in work as both writer and director on the project. Craven's 3-D enhanced screamfest entered the Friday top five in fourth place with roughly $2.7 million.

The cops-and-robbers drama "The Town" continues to rake in cash at the box office. Since opening on September 17, the Boston-based, Ben Affleck-directed flick is still hanging in the top five. The movie hauled in nearly $1.9 million on Friday, which bumps the film's overall gross to just over $69 million.

Check out everything we've got on "Life as We Know It," "The Social Network," and "Secretariat."

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