Flying around the world, hanging with rich and powerful stars and getting paid gobs of cash to crank out hit records probably sounds like a glamorous and cushy gig. But take it from
"Education is extremely important, especially in my business, the music business," Luda insisted at a Get Schooled event on Friday, where Keri Hilson and MTV News' Sway also schooled attendees on the value of education. "You hear a lot of the times that the music business is 90 percent business [and] 10 percent music. If you don't have the right education and you don't educate yourself, then you're not gonna last in my business."
The advice may be hard to hear for budding entertainers who want to simply belt some tunes or bust some moves to achieve to musical greatness. However, Luda maintained his tough words are just about tough love, as he's aiming to empower other people with the chance to realize their dreams.
"I'm here today 'cause I'm one of those individuals that I dream my painting and then I paint my dream and I want to make sure I carry on that message to everybody," Luda explained. "If I have the time to invest and make sure I give back — I have my own foundation — and I just love when a lot of different people come together for a positive energy 'cause there's so many negative things going on out there. We gon' send them a positive message today."
Stay tuned to MTV News for more information about how you can get the president to speak at your commencement celebration at the end of this school year. Get Schooled is a national program aimed at increasing high school and college graduation rates and promoting the importance of education, developed by Viacom in partnership with the Bill & Melinda Gates Foundation.