Jonas Åkerlund (Lady Gaga's "Paparazzi" and "Telephone") directed the clip, which finds Rihanna in the center of a colorfest of dancers, lights and creatures of all sorts as she parades around in a multicolored ensemble. Making her way throughout the rainbow fantasy, Ri playfully smiles as lyrics pop up throughout the Japanese pop-inspired clip.
But don't expect an official music video release, as the clip is not affiliated with the pop star's forthcoming album — rather it's a part of an endorsement campaign for Doritos.
On Saturday, Rihanna took to Twitter to clear the air, saying, "Who's that Chick, is an online music video/commercial that we shot for Doritos and it got leaked.........I don't want u to get confused...doritos is in no way connected to LOUD."
Produced by David Guetta, "Who's That Chick?" utilizes a synth sound and some heavy Auto-Tune. "She's been a crazy dita/ Disco diva, and you wonder/ Who's that chick? Who's that chick?/ Too cold for you to keep her/ Too hot for you to leave her/ Who's that chick? Who's that chick?" she sings during the chorus.
Members of the Rihanna Navy may find the tune familiar as Guetta previewed the track earlier this year on a French radio station, but never revealed who the artist behind the high-energy song is.
Back in June, Guetta dished to MTV News about helping Rihanna return to the world of dance music. "Well, you know, I'm a DJ, so I make beats that make you wanna dance," he said. "And I think she was one of the first to do that in that urban world, so you know, I think it would be good for her to do it again."
What do you think of the "Who's That Chick?" clip? Share your thoughts below!