For Jay Sean, his new single, "2012 (It Ain't the End)" is not about enjoying life two years from now but rather living it up in 2010. The British singer told MTV News that he was inspired to urge fans to "live like it's the end of the world" after checking out the sci-fi flick "2012."
"I saw the film ... and I started to hear about the actual conspiracy theory and I was like, 'OK, so here we go. It's that whole Y2K thing again,' " the singer said about theories that suggest the world will end in two years. "And that didn't happen, clearly."
Featuring a few bars from a member of Sean's extended Cash Money/ Young Money family, Nicki Minaj, "2012" rallies listeners with its peppy party vibe. The pop crooner said he wanted the track, from the forthcoming follow-up to his hit album, All or Nothing, to get fans to jam like the world is ending but also to remember that it's not.
"Sometimes you need to remind people to let go of all the heaviness they're carrying through the day. Yes, you had a stressful day but it ain't the end there. That's why it's called '2012 (It Ain't the End),' " Sean explained. "It ain't the end of your day, it ain't the end of the world. It ain't the end of anything. It ain't the end of your relationship. If things are going bad, you can always fix it. That's what the whole point ... of this song [is], to just enjoy the moments."
Sean made sure the upbeat message of the song is clearly reflected in the accompanying video, which shows partygoers doing it up in three different cities.
"The concept of the video is basically all about throwing the biggest party, celebrating life," Sean told MTV News on the "2012" set in July. "It's basically going around the world, from London to Tokyo to New York, seeing people celebrating good times."
What do you think of Jay Sean and Nicki Minaj's "2012" collaboration? Let us know in the comments below!

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